Our Story

When the family's Golden Retriever had 14 puppies, it was in our search for a gentle and effective shampoo option that the inspiration for Pure + Good was born. Believing that all pets should be cared for in the way we care for ourselves, we have perfected formulas that are pure for the soul and good for the pet.


+ The best quality of life for our pets

+ Naturally sourced ingredients

+ Creating products that don't harm the earth